書籍介紹
本通訊傳播市場報告主要內容含括當年度消費者使用行為調查結果、產業供給面資訊、國內外通訊傳播市場匯流發展現況及趨勢分析比較。在通訊傳播相互整合匯集、新興事業順勢崛起的背景下，打造良性競爭的產業環境，因應當今社會的發展趨勢，並充分掌握整體通傳市場的供需動態，已成為政府調適現有法規的首要關鍵。本報告為針對國際與我國通傳產業之綜合性報告，不僅提供產業供給面統計資料，也進行需求面市場調查，以完整掌握通傳市場發展現況與趨勢。
目次
Table of Contents
Preface 5
Chapter 1 Outlook of International Telecommunications
and Broadcasting Markets 7
Section 1: International Telecommunications Market 8
Section 2: International Broadcasting Market 8
Chapter 2 Development Trends of the Domestic
Telecommunications Market 11
Section 1: Domestic Telecommunications Industry 12
Section 2: Survey of the Doemstic Telecommunications Market 21
Chapter 3 Development Trends of the Domestic
Broadcasting Market 27
Section 1: Domestic Broadcasting Industry 28
Section 2: Survey of the Domestic Broadcasting Market 37
Chapter 4 Conclusions and Suggestions 43
編／著／譯者簡介
In response to the development of global communications convergence and the subsequent changes of regulatory supervision, existing affairs of communications in Taiwan were integrated, and the Fundamental Communications Act and The National Communications Commission Organization Act (the NCC Organization Act) were announced in 2004 and 2005 respectively. Consequently, the NCC was officially founded on February 22nd, 2006.
The NCC is an independent body established in accordance with the Basic Code Governing Central Administrative Agencies Organizations. With reference to communications management experiences in advanced economies, the NCC integrated authorities from Directorate General of Telecommunications, Ministry of Transportation and Communications, and Government Information Office, of the Executive Yuan and specified the management and supervisory roles in telecommunications and broadcasting industries, so that communications supervision can become coordinated under one agency.
In response to the challenges by the wave of digitalization, Taiwan established the Ministry of Digital Affairs (moda) on August 27, 2022. The NCC cooperated with the Executive Yuan to restructure the organization. Businesses of digital infrastructure, information and communications security, spectrum management, digital inclusion, and international exchange on digital development are now transferred to the Ministry of Digital Affairs. The NCC is committed to policy planning, system and equipment supervision, market competition, and consumer rights. It is a professional, diverse, and efficient agency for improving the communications industry and environment, as well as enhancing the digital capabilities of Taiwan.
序言／導讀
With the ever-changing information and communication technologies, the fifth generation mobile networks (5G) and Internet of Things (IoT) have been developed. The era of digital convergence has changed the way of information communications, consumer behaviors and demands. In response to the changes in the market demands, enterprises have been leaving the traditional industrial framework and developed digital services to embrace the digital age. Emerging businesses have risen due to the convergence of telecommunications and broadcasting; however, unprecedented industrial impacts and challenges have also emerged. In the light of the changes in the ecosystem and business management models of the communications industry, it has become the government’s priority to compile data on consumer use of communications technologies and stay well-informed of supply-demand changes in the market with view to adjusting existing regulations that can facilitate an environment of healthy competition and remaining flexible to adapting to the development trends.
The 2022 Report on Communications Market is the National Communications Commission’s (NCC) sixth annual comprehensive report that is an investigative analysis of the communications industry both at home and abroad. Normally, such reports not only present statistics on industry supply, but also outline the results of a market survey on demand with the aim of providing a general overview of specific developments and trends in the communications market. The survey on demand turned out to be difficult and cancelled due to the COVID-19 pandemic in 2021. This year, the survey was resumed, with the original four survey categories of communications market, broadcasting market, broadband and development of convergence incorporated into two: communications and networking, and broadcasting and convergence.
In the first section of this report, the research methods, survey implementation and research limitations of the communications and broadcasting market survey are described in detail. In the second section, the information on the development trends of the overall international communications industry, as well as the demand trends in global markets have been compiled. The industrial aspects and demands in the telecommunications and broadcasting markets in Taiwan are analyzed in the third and fourth parts, providing an overall picture of the development of the domestic communications industry and consumer behavior in Taiwan. Lastly, the fifth section provides a summary of the aforementioned chapters, presents the dynamic context and transformation directions of the overall communications market, analyzes challenges and development opportunities, and gives an outlook of the current domestic communications market based on comprehensive observations of the national context; it also offers some specific suggestions as reference to support the legal and industrial planning and development in Taiwan.
分類
其他詳細資訊
- 出版品網址（線上版或試閱版)：連結
- 適用對象：成人(學術性)，成人(休閒娛樂)
- 關鍵詞：Communications，Market Report，Industry Trends，Digital Convergence，Survey
- 附件：無附件
- 頁/張/片數：48
授權資訊
- 著作財產權管理機關或擁有者：國家通訊傳播委員會
- 取得授權資訊：聯絡處室：綜合規劃處
姓名：溫育鈴
電話：02-33438154
地址：臺北市中正區仁愛路1段50號