書籍介紹
作者站在為少數族群爭取傳播權的立場著書，實際調查台灣新移民對移民族群電視頻道的需求，以及分析現有新移民電視節目接收與認同建構之關聯，透過由下而上的角度，了解台灣新移民的傳播需求，並參酌澳洲特殊廣電服務（SBS）的經驗，提出建構台灣新移民族群電視頻道以及改善現有新移民電視節目之具體建議，希望台灣能保障新移民的媒介公民權以及被了解的權利，建立多元與多族群的公共領域。
目次
圖表目錄·····················································································································································································vii
自序······································································································································································································ xi
第一章 緒論··································································································································································· 1
第一節 研究旨趣與立場 ······················································································································ 1
第二節 本書架構與章節介紹········································································································ 3
第三節 新移民研究初級資料蒐集························································································· 8
第一篇 理論探討與建構
第二章 族群傳播與族群媒介···································································································· 15
第一節 何謂「族群」？····················································································································· 15
第二節 何謂「族群傳播」？台灣「族群傳播」的研究輪廓···························································································································································· 17
第三節 族群媒介的角色與功能······························································································ 31
第四節 台灣新移民的傳播研究······························································································ 35
第三章 移民族群媒介與認同研究··················································································· 45
第一節 移民的族群認同····················································································································· 45
第二節 族群語言與族群認同····································································································· 52
第三節 族群媒介與認同研究：從「族群認同」到「社會認同」···················································································································································· 57
第四節 移民族群媒介與認同研究······················································································ 62
第四章 媒介公民權與多族群公共領域·································································· 67
第一節 移民族群與傳播權············································································································· 67
第二節 媒介公民權：多元公眾模式與文化混雜性的多元文化主義實踐····························································································································· 73
第三節 「多元公共領域」與「多族群公共領域」······························· 81
第四節 台灣媒介公民權的未來方向·············································································· 91
第二篇 新移民電視節目接收研究
第五章 新移民電視節目接收與認同建構：多元認同的族群節目改善建議···································································································· 97
第一節 台灣新移民電視節目概況······················································································ 97
第二節 理論觀點、研究問題與研究方法····························································103
第三節 《台灣是我家》發揮的族群媒體功能與新移民認同建構之關聯··································································································································108
第四節 《WTO姐妹會》發揮的族群媒體功能與新移民認同建構之關聯··································································································································117
第五節 小結：兼論節目改善建議····················································································127
第六章 新移民的母語使用、《華視新住民新聞》收視與母語認同：論新移民新聞節目功能之發揮·····················133
第一節 《華視新住民新聞》收視概況····································································133
第二節 東南亞新移民母語在台灣的使用情形·············································137
第三節 理論觀點、研究問題與研究方法····························································141
第四節 北台灣東南亞新移民在家中使用母語及影響因素分析··························································································································································148
第五節 《華視新住民新聞》收視與族群媒體功能分析·············154
第六節 北台灣新移民的母語認同及影響因素分析·····························167
第七節 小結：兼論移民族語新聞節目製播建議·····································169
第三篇 許台灣新移民一個未來：台灣移民族群媒體的建構與未來
第七章 台灣新移民對移民族群電視頻道的需求分析············177
第一節 台灣新移民的傳播權概況與待答問題·············································177
第二節 新移民對族群電視頻道之需求····································································184
第三節 新移民使用廣電媒體和網路的動機以及電視使用行為··························································································································································199
第四節 新移民對新移民節目之觀看情形與滿意度·····························202
第五節 邁向文化混雜性的多元文化主義實踐「媒介公民權」··························································································································································211
第八章 澳洲SBS的經驗啟示·····································································································217
第一節 SBS的孕育與成長····················································································································217
第二節 SBS對澳洲族群傳播的貢獻與製播策略·············································223
第三節 SBS在族群傳播面臨的挑戰····················································································229
第四節 澳洲SBS經驗對台灣新移民族群傳播的啟示······························235
第九章 結論······························································································································································237
附錄一：國內新移民/移工電視節目一覽表（2009-2021年）····243
附錄二：新移民調查正式面訪問卷························································································247
參考文獻··················································································································································································269
編／著／譯者簡介
著者簡介
蔡珮
國立政治大學傳播學院新聞學系博士、世新大學廣播電視電影學系教授兼任世新廣播電臺臺長、《傳播研究與實踐》主編。
研究領域包括：族群傳播、電視節目模式產業研究、文化全球化與傳播、移民研究等。已發表數十篇論文，並參與國科會（科技部）、文化部、原住民族委員會、內政部移民署、原住民族文化事業基金會等多項族群傳播相關研究或調查計畫。於2019年規劃執行文化部影視及流行音樂產業局在台灣首次的「電視節目模式製作指南(TV Format Bible)人才培訓」案。
分類
- 書籍分類 ：教育學習>大學出版
- 出版品分類：圖書
- 主題分類：
教育文化
- 施政分類：
文化及觀光
其他詳細資訊
- 英文題名：The Reality and Prospect of New Immigrant Ethnic Communication in Taiwan: Identity Construction and Media Citizenship
- 適用對象：成人(學術性)
- 關鍵詞：移民，族群，大眾傳播
- 附件：無附件
- 頁/張/片數：312
授權資訊
- 著作財產權管理機關或擁有者：作者授權國立臺灣大學出版中心出版發行
- 取得授權資訊：聯絡處室：國立臺灣大學圖書館
姓名：游紫玲
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