書籍介紹
本通訊傳播市場報告主要內容含括當年度消費者使用行為調查結果、產業供給面資訊、國內外通訊傳播市場匯流發展現況及趨勢分析比較。在通訊傳播相互整合匯集、新興事業順勢崛起的背景下，打造良性競爭的產業環境，因應當今社會的發展趨勢，並充分掌握整體通傳市場的供需動態，已成為政府調適現有法規的首要關鍵。本報告為針對國際與我國通傳產業之綜合性報告，不僅提供產業供給面統計資料，也進行需求面市場調查，以完整掌握通傳市場發展現況與趨勢。
目次
Preface5
Chapter 1 Overview of International Telecommunications and Broadcasting Markets8
Section 1 International Telecommunications Market8
Section 2: International Broadcasting Market10
Chapter 2 Overview of Domestic Communications Market12
Section 1 Domestic Telecommunications Industry12
Section 2 Domestic Broadcasting Industry26
Chapter 3 Year-on-year Comparisons and Analysis of Important Issues between 2017 and 202438
Section 1 Trends in Domestic Telecommunications Market on the Consumer Side38
Section 2 Trends in Domestic Broadcasting Market on Consumer Side47
Chapter 4 Conclusions and Suggestions53
編／著／譯者簡介
In response to the development of global communications convergence and the subsequent changes of regulatory supervision, existing affairs of communications in Taiwan were integrated, and the Fundamental Communications Act and The National Communications Commission Organization Act (the NCC Organization Act) were announced in 2004 and 2005 respectively. Consequently, the NCC was officially founded on February 22nd, 2006.
The NCC is an independent body established in accordance with the Basic Code Governing Central Administrative Agencies Organizations. With reference to communications management experiences in advanced economies, the NCC integrated authorities from Directorate General of Telecommunications, Ministry of Transportation and Communications, and Government Information Office, of the Executive Yuan and specified the management and supervisory roles in telecommunications and broadcasting industries, so that communications supervision can become coordinated under one agency.
In response to the challenges by the wave of digitalization, Taiwan established the Ministry of Digital Affairs(MODA) on August 27, 2022. The NCC cooperated with the Executive Yuan to restructure the organization. Businesses of telecommunications infrastructure, information and communications security, spectrum management, digital inclusion, and international exchange on digital development are now transferred to the Ministry of Digital Affairs. The NCC is committed to policy planning, system and equipment supervision, market competition, and consumer rights. It is a professional, diverse, and efficient agency for improving the communications industry and environment, as well as enhancing the digital capabilities of Taiwan.
序言／導讀
The information and communications technology is advancing rapidly, with the fifth-generation (5G) mobile communications, the Internet of Things (IoT) and Artificial Intelligence (AI) emerging. With the advent of the digital convergence era, information dissemination, consumer behaviors, and target demands have undergone changes. In response to evolving market demands, various enterprises have broken away from traditional industrial frameworks to develop digital services for the digital age. In the context of integration and convergence of telecommunications and broadcasting, new businesses have emerged, bringing both unprecedented impacts and challenges to the industry. With changes in the communications industry ecosystem and business models, it is the government’s top priority to collect and accumulate consumer behavior and fully understand the supply and demand in the communications market when revising existing regulations in order to create a competitive industry environment and respond to the social development.
The 2024 Communications Market Report is a comprehensive report by National Communications Commission (NCC), representing the 8th annual survey and analysis report on both international and domestic telecommunications and broadcasting industry. Over the years, such reports have not only provided statistical data on the industry's supply side, but also included market surveys on the demand side, offering a complete understanding of the current status and trends in the telecommunications and broadcasting market. However, the market survey on the demand side was canceled in 2021 due to difficulties caused by the COVID-19 pandemic. In 2022, as the pandemic situation remained unstable, interviews were conducted over the telephone. In response to international trends and Taiwan's situation, the formerly four categories of survey—the telecommunications market, broadcasting market, broadband usage, and convergence development—have been consolidated into two categories—the telecommunications market and broadcasting market. Starting 2023 and 2024, face-to-face interviews have been restored to obtain first-hand consumer behavior and information on innovative applications through a broad and in-depth questionnaire.
The first section of this report details the method, implementation, and limitations of the survey. In the second section, developments in the international telecommunications and broadcasting industries are provided with key indicators in major countries or regions, such as the UK, the US, Japan, South Korea, Singapore, and Hong Kong, analyzed with data from International Telecommunication Union (ITU). Also, the structure of the international telecommunications and broadcasting industries and global trends in market demands, as well as major developments and trends in the international telecommunications and broadcasting market, industry responses, and countermeasures have been compiled.
The third section provides an analysis of the telecommunications and broadcasting industries in Taiwan. The analysis of the telecommunications industry consists of “overview of international telecommunications and broadcasting markets,” “overview of mobile communications market,” “fixed communications market,” and “broadband internet service development.” The analysis of the broadcasting industry comprises “overall broadcasting market overview,” “broadcast television overview,” “cable television overview,” “satellite broadcast television overview,” “radio broadcast overview,” and “OTT TV industry overview.”
In the fourth section, demands in the telecommunications and broadcasting markets in Taiwan from 2017 to 2024 are compared across years. The macro comparisons indicate whether respondents have changed their opinions, attitudes, and behaviors on telecommunications and broadcasting-related issues over time to provide an understanding of consumer behavior and intentions.
In the fifth section, developments in international and domestic telecommunications and broadcasting markets are compared using the content in the previous sections, with the overall context and transformation of the telecommunications and broadcasting markets described. Finally, the challenges, opportunities, and future prospects of the telecommunications and broadcasting markets in Taiwan are analyzed with suggestions provided to assist the government in planning and developing related legislation and industries in the future.
Lastly, in the appendix “Investigation of Communications Market Development Trends in Kinmen and Matsu Areas,” important topics from surveys conducted in Kinmen and Matsu areas from 2018 and 2024 are analyzed to offer the development trends on the consumer side of the telecommunications and broadcasting markets.
分類
其他詳細資訊
- 適用對象：成人(學術性)，成人(休閒娛樂)
- 關鍵詞：Communications，Market Report，Industry Trends，Digital Convergence，Survey
- 附件：無附件
- 頁/張/片數：49
授權資訊
- 著作財產權管理機關或擁有者：國家通訊傳播委員會
- 取得授權資訊：聯絡處室：綜合規劃處
姓名：何晉禛
電話：02-33438154
地址：臺北市中正區仁愛路1段50號