書籍介紹
本通訊傳播市場報告主要內容含括當年度消費者使用行為調查結果、產業供給面資訊、國內外通訊傳播市場匯流發展現況及趨勢分析比較。在通訊傳播相互整合匯集、新興事業順勢崛起的背景下，打造良性競爭的產業環境，因應當今社會的發展趨勢，並充分掌握整體通傳市場的供需動態，已成為政府調適現有法規的首要關鍵。本報告為針對國際與我國通傳產業之綜合性報告，不僅提供產業供給面統計資料，也進行需求面市場調查，以完整掌握通傳市場發展現況與趨勢。
目次
Preface 05
Chapter 1
Overview of International
Telecommunications and
Broadcasting Markets 07
International Telecommunications Market 08
International Broadcasting Market 09
Chapter 2
Overview of Domestic
Communications Market 11
Domestic Telecommunications Industry 12
Domestic Broadcasting Industry 20
Chapter 3
Year-on-year Comparisons and Analysis of Important Issues between 2017 and 2024 27
Trends in the Domestic Telecommunications Market on the Consumer Side 28
Trends in the Domestic Broadcasting Market on the Consumer Side 34
Chapter 4
Conclusions and Suggestions 37
編／著／譯者簡介
In response to the development of global communications convergence and the subsequent changes of regulatory supervision, existing affairs of communications in Taiwan were integrated; the Fundamental Communications Act and The National Communications Commission Organization Act (the NCC Organization Act) were announced in 2004 and 2005 respectively. Consequently, the NCC was officially founded on February 22, 2006.
The NCC is an independent body established in accordance with the Basic Code Governing Central Administrative Agencies Organizations. With reference to communications management experiences in advanced economies, the NCC integrated authorities from the Directorate General of Telecommunications, the Ministry of Transportation and Communications, and the Government Information Office of the Executive Yuan and specified the management and supervisory roles in the telecommunications and broadcasting industries, thereby consolidating communications supervision under a single agency. The NCC is committed to policy planning, regulatory supervision, market competition, resource management, and consumer rights protection, embodying professionalism, diversity, and efficiency to strengthen the communications and broadcasting industry environment and enhance digital capabilities of the economy.
序言／導讀
Information and communications technology continues to advance rapidly; in the era of digital convergence, the dissemination of information, consumer behaviors, and target demands have undergone dramatic changes. Fifth-generation (5G) mobile communications, the Internet of Things (IoT) and Artificial Intelligence (AI) are all playing ever increasing roles in our lives. In response to the demands of evolving markets, various enterprises have broken away from traditional industrial frameworks to develop digital services for the digital age. In the context of integration and convergence of telecommunications and broadcasting, new businesses have emerged, bringing both unprecedented impacts and challenges to the industry.
With changes in the communications industry ecosystem and business models, it is the government’s priority to compile data on consumer behavior and acquire deeper insight to the supply and demand of the communications market, which is especially significant when revising regulations in order to create a competitive industry environment and respond to the development of society.
The 2024 Communications Market Report is a comprehensive report of the National Communications Commission (NCC), representing the eighth annual survey and analysis report on both international and domestic telecommunications and broadcasting industry. Over the years, such reports have not only provided statistical data on the industry’s supply side, but also included market surveys on the demand side, offering a thorough understanding of the current status and trends in both the telecommunications and broadcastings markets. Nonetheless, it may be worth noting that the market survey on the demand side was canceled in 2021 due to difficulties caused by the COVID-19 pandemic. In 2022, as the pandemic situation remained unstable, interviews were conducted over the telephone. In response to international trends and Taiwan’s situation, the formerly four categories of survey—the telecommunications market, broadcasting market, broadband usage, and convergence development—have been consolidated into two categories—the telecommunications market and broadcasting market. Starting 2023 and 2024, face-to-face interviews have been undertaken once more to obtain first-hand consumer behavior and information on innovative applications through a broad and in-depth questionnaire.
The first section of this report details the method, implementation, and limitations of the survey. In the second section, developments in the international telecommunications and broadcasting industries are provided with key indicators in major countries or regions, such as the UK, the US, Japan, South Korea, Singapore, and Hong Kong, analyzed with data from International Telecommunication Union (ITU). Also, the structure of the international telecommunications and broadcasting industries and global trends in market demands, as well as major developments and trends in the international telecommunications and broadcasting market, industry responses, and countermeasures have been compiled.
The third section provides an analysis of the telecommunications and broadcasting industries in Taiwan. The analysis of the telecommunications industry consists of “overview of international telecommunications and broadcasting markets,” “overview of mobile communications market,” “fixed communications market,” and “broadband internet service development.” The analysis of the broadcasting industry comprises of “overall broadcasting market overview,” “broadcast television overview,” “cable television overview,” “satellite broadcast television overview,” “radio broadcast overview,” and “OTT TV industry overview.”
In the fourth section, demands in the telecommunications and broadcasting markets in Taiwan from 2017 to 2024 are compared across years. The macro comparisons indicate whether respondents have changed their opinions, attitudes, and behaviors on telecommunications and broadcasting-related issues over time to provide an understanding of consumer behavior and intentions.
In the fifth section, developments in international and domestic telecommunications and broadcasting markets are compared using the content in the previous sections, with the overall context and transformation of the telecommunications and broadcasting markets described. Finally, the challenges, opportunities, and future prospects of the telecommunications and broadcasting markets in Taiwan are analyzed with added suggestions to assist the government in planning and developing related legislation and industries in the future.
分類
其他詳細資訊
- 適用對象：成人(學術性)，成人(休閒娛樂)
- 關鍵詞：Communications，Market Report，Industry Trends，Digital Convergence，Survey
- 附件：無附件
- 頁/張/片數：49
授權資訊
- 著作財產權管理機關或擁有者：國家通訊傳播委員會
- 取得授權資訊：聯絡處室：綜合規劃處
姓名：何晉禛
電話：02-33438154
地址：臺北市中正區仁愛路1段50號